How to leverage opportunities from AI generated content

Written By Jordan Gall

AI-generated content is set to become significantly more common in 2025, presenting both great opportunities and some risks.

AI can create amazing and engaging content for your business, including personalised proposals, marketing materials with AI-generated versions of yourself embedded in the content, and even AI-generated podcasts using the voices of your team.

However, it also poses a growing threat, with financial damages projected to hit US$40 billion in the next two years from AI-generated scams, with deepfakes making them more effective.

As a firm that specialises in providing cyber security services, we strongly recommend preparing for this transition. Ensure you validate any software you use, suitably protect your data and, crucially, educate your clients on how you will communicate with them (and by proxy how you will not).

As an interesting project while exploring the use of AI and deepfakes, we teamed up with our marketing agency, Cloud Marketing, to prepare an AI-generated podcast discussing deepfakes in the finance industry, which explores the associated opportunities and risks. The full recording is available below.

Note: The above podcast was generated using NotebookLM from Google and edited in Logic Pro and Final Cut Pro, brought to life in collaboration with Cloud Marketing and Proudface Music.

#deepfakes #authenticity #BuchananTechnology #cybersecurity #trust #digitalage #clientrelationships #datalossprevention

Moving forward together

At Buchanan Technology we are committed to helping wealth management firms navigate this ever-changing landscape of technology. Through the development and implementation of bespoke digital solutions, we help our clients modernise their internal systems, streamline communication channels, and create fast, intuitive, easy-to-use experiences for advisors, employees, and clients alike.

Jordan Gall

Jordan Gall is a Technology Specialist with over a decade of successful experience enhancing companies use of technology. Jordan has a keen interest in all facets of technology, especially concerning cyber security, mitigating risk for organisations, and creating efficient processes to streamline the use of technology systems and services.

He personally enjoys a good tennis match but can also be found behind a drum kit trying to compose the latest hit rock song.

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